In the Intelligence Age, Self-help is broken. It has become a symptomatic, reactionary approach to solving problems of the self.

We need an engineering approach to personal change instead.

With so much vying for our attention, stacking a habit or reading a book on how to be more productive does not create true change. The gravity of our current thinking and external inputs pulls us back in. We have to fully reprogram our thinking, from the ground up.

Self Engineer is an effort to support true evolution of the self by applying software engineering principles to personal development.

It’s a noun, an action, and an updated version of the self-help genre for our modern world.

I want to help knowledge workers know themselves better.

We spend so much time using software tools, consuming content, and manipulating data. Ultimately, we are the ones getting manipulated.

By subscribing, you’ll be getting information on how to leverage your own attention and human nature in ways that create real lasting change for yourself, instead of giving it to the software and companies that dominate in the Intelligence Age we find ourselves in.

Like you, I’m a work in progress. But I believe there is no “best self”, only better selves. Through continuously improved self-awareness (think CI/CD of the self), we can continue to release new versions of ourselves.

I’ve spent the past 15+ years working as a software engineer across many different companies and startups. Before software I’ve also spent over a decade in creative fields like professional audio and video production.

During that time, I’ve dedicated over a decade and tens of thousands of dollars to working on improving my thinking through personal coaching and therapy.

I don’t have all the answers, but I want to share what has worked for me. Here, I’m combining my experience—the successes and failures—in a digestible and applicable way.

The goal of Self Engineer isn’t to amass a million subscribers.

Here, we’re building a tight knit community.

No stupid thumbnails.
No clickbait titles.
No trying to satisfy the algorithms.

There are way too many one-to-many relationships of scale out there. We need more personalized attention and community. That is what you will find here.

I hope you’ll join us.